Pageviews last month

Popular Posts

Follow Us

Friday, 23 August 2013

Media Relations Disintegrate

In a new turn of the battle between club and media, the Post have gone live with an article today that talks about how Forest have now decided on a complete media blackout. No interviews, no post match reactions, no pre game build up interviews.

The Post in an article that is meant to be revealing though, just write it in a manner that is more than ever so bitter. They say “No post-match reaction on Radio Nottingham, no player reaction in the Post, either online on in Monday's newspaper.” But just remember that Radio Nottingham have started using Paul Taylor recently in its coverage. Relations between those two are good.

I tend to think that the club can do as it pleases. But that it should as part of its club – fan relations should at least entertain the local media’s overtures to providing staff for PR. However, they have no obligation, other than the stipulated pre and post match press conferences. They are set down in stone by the League. But for the rest, well media access is a privilege, not enshrined in stone.

However, the post write such a one sided piece on this suggesting that basically in ignoring a paper that is regularly out of touch, and has in the past been critical of Davies, suggests it’s the fans the club is letting down.

It forgets the majority of fans have access to the internet, which Forest have finally started to realise the potential of, utilising YouTube for club fan communications.

Why have the Post done this? Because for circulation they rely on Forest, whether for sales or to click links. If they aren’t getting Forest news then they aren’t selling papers to Forest fans. So they need to suggest the club is almost making an evil play.

The Post clearly points the finger at Price, who is becoming a divisive figure. That divide isn’t 50/50 though. As long as the club do well, the majority of fans don’t care, save for Vital who are on a bizarre rampage of “truth” about which no-one cares.

But why have Forest have done this? Well, you already have to see what Radio Nottingham did this week. The club have clearly decided that all media is going to be shunned. And for me it’s not a huge surprise, when you consider the generally bad press that was being chucked around in February.

I’m not excusing the club though; it is quite a petulant response. Throwing the toys out of the pram, but to be honest they hold the power here. They hold what the media wants in the interviews and access. In not providing that, it severely restricts what might or might not get out, especially if you consider if you believe Twitter just how many leaks there must be at Forest.

It could backfire though. Without those column inches being filled by articles related to players and suchlike, the Post will have to fill them somehow, and it has already started to do so by the article in question. It will be merely a first of many.

What I really dislike is the Posts angle on it though that the club are letting the fans down. I don’t agree there at all. Not in the modern era where newspapers are a dying breed. The Post has had a revamp, as many local papers have done, and all because they are struggling.

Is this a game of cat and mouse? Undoubtedly. Both know that the Post without decent Forest news won’t get revenue. Both will know the struggles of local papers. The club really would do well to keep the Post on side and use them more wisely. But their attempts to do this are fairly extreme. Their attempts to control what is in the media, well it’s slightly clandestine to be honest.

The Post will contend that this is all Forest, and can’t understand why the club would make this move. They point out “Since Davies – and Price – returned, the paper has been nothing but supportive.” Making out that they are the innocent party, but neither side is.

But remember these words the Post printed back in 2011 “But the simple fact is, Nottingham Forest had to Part Company with the outspoken Scotsman. They had no choice at all... His position had become entirely, emphatically untenable.”

That’s not supportive in the slightest, and makes no mistake Davies will remember such lines and have taken note. Now yes a different time and a different era, but would you maintain good relations with a paper that revelled in your dismissal?

To be honest both sides are in the wrong. Forest should use the media, and the Post shouldn’t take its access to the club as a right. I’m not saying what we get is a sense of propaganda to be fed, but you can understand with all the negative press coverage in the past year why they might do this. They clearly think new Media is the way forward. Hence the al-Jazeera deal. But in the mean time they need to remember traditional forms of communication are still used. And they clearly forget that now the Post are embittered towards Forest.

2 comments:

Andrew Martin said...

Couldn't agree more. The NEPs sulkiness has been entirely summed up by @EricPetersen

Mark Ho said...

Can someone tell me about media relations? Is this a good career to embark on? Is it stressful? I heard no one respects the PR guy? How's the salary like?
http://www.mediarelations.com.sg/

Twitter

Labels

Nottingham Forest (693) Match Reports (104) Fawaz Al-Hasawi (96) Transfer Rumours (82) Billy Davies (61) Transfer (58) The Future (31) Derby County (30) Match Preview (25) Podcast (25) Progress Report (23) Henri Lansbury (22) Nigel Doughty (22) Humour (20) Stuart Pearce (20) Andy Reid (18) IntotheForest (18) Leicester City (18) New Manager (18) Twitter (18) Guy Moussi (17) Lewis McGugan (17) Chris Cohen (16) Marcus Tudgay (16) Matt Derbyshire (16) Steve McClaren (16) Player of the Month (14) Takeover (14) Dexter Blackstock (13) Karl Darlow (13) Lee Camp (13) Loanee Watch (13) Sean O'Driscoll (13) Season Review (13) Steve Cotterill (13) Adlene Guedioura (12) F.A. Cup (12) Fans (12) Injury News (12) Dougie Freedman (11) Jonathan Greening (11) Radoslaw Majewski (11) Remember Them? (11) Robert Earnshaw (11) Stats (11) Alex McLeish (10) Danny Collins (10) Ishmael Miller (10) Jamaal Lascelles (10) Luke Chambers (10) Play-Offs (10) Robbie Findley (10) Cardiff (9) Financial Fair Play (9) Garath McCleary (9) Greg Halford (9) Jamie Paterson (9) Kelvin Wilson (9) Leeds United (9) Rafik Djebbour (9) Simon Cox (9) Ben Osborn (8) Chris Gunter (8) City Ground (8) David McGoldrick (8) Djamel Abdoun (8) Middlesbrough (8) Omar al-Hasawi (8) Site News (8) Steven McLaughlin (8) Swansea (8) Videos (8) West Ham United (8) Burnley (7) Contracts (7) Dan Harding (7) Darius Henderson (7) Doncaster (7) Finances (7) Hull City (7) Ipswich Town (7) Jack Hobbs (7) Joe Garner (7) Lookalikes (7) Mark Arthur (7) Simon Gillett (7) Transfer Panel (7) Twitter Idiots (7) Watford (7) World Cup (7) Barnsley (6) Birmingham City (6) Blackpool (6) Crystal Palace (6) Dimitar Evtimov (6) Evangelos Marinakis (6) Frank Clark (6) Jamie Mackie (6) Jim Price (6) Lars Veldwijk (6) Matty Fryatt (6) Media (6) Millwall (6) Nathan Tyson (6) Nottingham Post (6) Paul McKenna (6) Reading (6) Transfer Deadline Day (6) Wes Morgan (6) Bakary Sako (5) Britt Assombalonga (5) Danny Fox (5) Des Walker (5) Goals (5) Gonzalo Jara (5) International Break (5) Jermaine Jenas (5) Joel Lynch (5) Khalid al-Rashidi (5) Kris Boyd (5) Mr Geo Challenge (5) Nialle Rodney (5) Nigel Clough (5) Oliver Burke (5) Patrick Bamford (5) Scunthorpe United (5) Sheffield United (5) Siphiwe Tshabalala (5) Brian Clough (4) Bristol City (4) Dorus de Vries (4) Formation Analysis (4) George Boateng (4) Goalkeeper (4) Jamie Ward (4) Louis Laing (4) Manic Loop (4) Marlon Harewood (4) Michail Antonio (4) Newcastle United (4) Paul Konchesky (4) Portsmouth (4) Preston (4) Ryan Bertrand (4) Sheffield Wednesday (4) Strikers (4) Tyler Walker (4) Wolves (4) Aaron Ramsey (3) Alex Iacovetti (3) Bader al-Motawa (3) Ben Olsen (3) Big Eck (3) Bolton Wanderers (3) Bournemouth (3) Caption Contest (3) Celtic (3) Chris Burke (3) Colin Calderwood (3) Coventry (3) David Platt (3) David Vaughan (3) Dele Adebola (3) Eugen Bopp (3) Felix Bastians (3) For Sale (3) Forest Around the World (3) Forest Villains (3) George Boyd (3) George Elokobi (3) Grant Holt (3) Green Scarf Brigade (3) James Perch (3) Jimmy Floyd Hasselbaink (3) Julian Bennett (3) Kevin Gomis (3) Kit Design (3) Lee Peltier (3) Manchester City (3) Midfield (3) My Favourite Players (3) My First Game (3) Nathaniel Chalobah (3) Notts County (3) Peterborough (3) Promotion (3) QPR (3) Radio Nottingham (3) Robert Tesche (3) Roy Keane (3) Squad (3) Sticker Sets (3) Stream (3) Tactical Analysis (3) The Case For and Against (3) Transfer Window (3) Academy (2) Adam Hammill (2) Andy Balderstone (2) BBC (2) Billy Sharp (2) Blackburn Rovers (2) Bridgford Stand (2) Brighton (2) Chants (2) Charlie Austin (2) Charlton Athletic (2) Chelsea (2) Daily Mail (2) Daniel Taylor (2) Darren Ward (2) David Pleat (2) Embargo (2) England (2) Eric Lichaj (2) Forest Crap for Sale (2) Forest7 (2) Friendly's (2) Gary Hooper (2) Gerry McDonagh (2) Goal of the Season (2) Grant Leadbitter (2) Greg Cunningham (2) Huddersfield Town (2) I Was There (2) International Round Up (2) Jason Holt (2) John Jay Moores (2) John Percy (2) John Terry (2) Jordan Rhodes (2) Kenny Burns (2) Kuwait (2) Left Back (2) Mark Byrne (2) Martin O'Neill (2) Match Experience (2) Match Postponed (2) Matchday (2) Matchline (2) Matt Thornhill (2) Matt Waterfield (2) Matthew Briggs (2) Michael Mancienne (2) My Favourite Away Day (2) Nakhi Wells (2) New Kit (2) New Stadium (2) Nicky Shorey (2) Northern Ireland (2) Paul Anderson (2) Paul McGregor (2) Peter Shilton (2) Player of the Season (2) Rearranged fixtures (2) Rob Dorsett (2) Roger Riera (2) Ryan Mendes (2) Ryan Yates (2) Scot Gemmill (2) Steve Hodge (2) The Guardian (2) Tickets (2) Tony Woodcock (2) Transfer Roundup (2) Unbeaten (2) Viv Anderson (2) Weather (2) Where Are They Now (2) Wigan Athletic (2) World Cup Bid (2) Youth Team (2) #itk (1) 1994/95 (1) Access All Areas (1) Adam Larsen Kwarasay (1) Africa Cup of Nation (1) Alan Hutton (1) Alan Pulido (1) Albert Adomah (1) Alex Baptiste (1) Alex Soares (1) Alexander Buttner (1) Alf Inge Haaland (1) Alfred Finnbogason (1) Algeria (1) Amadou Haidara (1) Andre Marriner (1) Andy Gray (1) Andy Lumley (1) Apostolos Vellios (1) Archie Gemmill (1) Australia (1) Ben Hamer (1) Big Screen Video (1) Billy Jones (1) Billy Kee (1) Billy McKay (1) Bobby Downes (1) Bogey Club (1) Bolo Zenden (1) Brentford (1) Brett Williams (1) Brian Eastick (1) Brian Woodall (1) Bryan Roy (1) Bungs (1) Callum McManaman (1) Callum Wilson (1) Capital One Cup (1) Captain (1) Carling Cup (1) Carlos Merino (1) Chairman (1) Channel 5 (1) Charles N'Zogbia (1) Charles Sale (1) Che Adams (1) Chris Baird (1) Chris Fairclough (1) Chris Martin (1) Chris O'Grady (1) Chris Riggott (1) Christian Bolanos (1) Christian Edwards (1) Christophe Berra (1) Clint Hill (1) Colin Cooper (1) Commercial (1) Cyrus Christie (1) Dale Roberts (1) Dan Westwell (1) Daniel Ayala (1) Daniel Pinillos (1) Danny Graham (1) Danny Guthrie (1) Danny Ings (1) Darren Huckerby (1) Dave Beasant (1) David Campbell (1) David Johnson (1) David Jones (1) David Norris (1) David Phillips (1) David Prutton (1) David Tarka (1) Diego Poyet (1) Ebby (1) Erik Huseklepp (1) Eugene Dadi (1) Fabio Borini (1) Fabio Capello (1) Fabio Sturgeon (1) Facebook (1) Federico Macheda (1) Floyd Ayite (1) Football Manager (1) Football for Sale (1) Football in General (1) Forest World (1) Forest008 (1) Forest24-7 (1) Former Players (1) Frank Gray (1) Frank Moussa (1) Fulham (1) Gabriel Tamas (1) Gareth Edds (1) Gareth Williams (1) Gary Crosby (1) Gary Megson (1) Germany (1) Giles Barnes (1) Glenn Murray (1) Harry Maguire (1) Harry Winks (1) Hibernian (1) History (1) Hoofball (1) Ian Woan (1) Ian Wright (1) Iraq (1) Irving Scholar et al (1) Ismael Bouzid (1) It's a Corner It's a Corner (1) Italia 90 (1) Jack Cork (1) James Coppinger (1) James McFadden (1) James Tavernier (1) James Wilson (1) Jay Emmanuel-Thomas (1) Jesse Lingard (1) Jim Brennan (1) Jinty Canenepeel (1) Joe Worrall (1) John Akinde (1) John Fleck (1) John Giudetti (1) John Robertson (1) Johnny Williams (1) Jon Taylor (1) Jordan Fairclough (1) Jorge Grant (1) Junior Agogo (1) Kane Ferdinand (1) Karim Al Almahi (1) Karl Robinson (1) Karlton Watson (1) Keith Burt (1) Keith Treacy (1) Kev Finnegan (1) Kevin MacDonald (1) Kevin Phillips (1) Kieren Westwood (1) Kingsley Black (1) Kris Commons (1) Lars Bohinen (1) League Cup (1) Lee Cattermole (1) Lee Wallace (1) Leon Clarke (1) Liam Bridcutt (1) Liam Lawrence (1) Libertine (1) Libor Kozak (1) Lies (1) Luca Bittante (1) Luke Ayling (1) Luke Varney (1) Mahmoud Hassan (1) Manager (1) Manager of the Month (1) Manchester United (1) Marco Pascolo (1) Marian Kello (1) Mark Robins (1) Martyn Woolford (1) Match Talk (1) Matt Mills (1) Matthieu Louis Jean (1) Matty Cash (1) Max Gradel (1) Michael Dawson (1) Michael Doughty (1) Michael Owen (1) Mikele Leigertwood (1) Morgan Ferrier (1) Nagash (1) Natalie Jackson (1) Ned Kelly (1) Neil Warnock (1) Nelson Oliveria (1) New Season (1) Nicklas Bendtner (1) Nicky Maynard (1) Nicolao Dumitru (1) Nikica Jelavic (1) Nikola Jerkan (1) Nikola Vukcevic (1) Njaal Helle (1) Norwich City (1) Oldham (1) Owen Garvan (1) Pascal Formann (1) Paul Gerrard (1) Paul Ince (1) Paul Smith (1) Paul Tisdale (1) Pedro Pereira (1) Peter Crouch (1) Philipp Zulechner (1) Phillipe Montanier (1) Pierre van Hooijdonk (1) Pink Coat (1) Playoffs (1) Poll (1) Predictions (1) Psycho (1) Referee (1) Riccardo Scimeca (1) Richard Foster (1) Richard Irving (1) Richard O'Donnell (1) Ronald Vargas (1) Ross Gardner (1) Ryan Christie (1) Sandro Rosell (1) Scott Sinclair (1) Sean Dyche (1) Sebastian Larsson (1) Shane Long (1) Shaun Wright-Phillips (1) Shay Given (1) Song (1) Sonny Bradley (1) Southampton (1) Sponsorship (1) Stan Collymore (1) Stephen Quinn (1) Stern John (1) Steve Chettle (1) Steven Dobbie (1) Stuart Armstrong (1) Stuart O'Keefe (1) Stuttgart (1) Summer (1) Support (1) Suso (1) Sylvain Ebanks-Blake (1) TV (1) Teddy Sheringham (1) The Championship (1) The F.A (1) Thierry Bonalair (1) Thomas Ince (1) Toddy Orlygsson (1) Tom Heaton (1) Tomas Diaz Navarette (1) Tommy Lee (1) Top of the League (1) Tottenham Hotspurs (1) Toze (1) Trevor Francis (1) Trickie Trees (1) USA (1) Union Berlin (1) Views from the Away End (1) Wales (1) Wallpaer (1) Wallpaper (1) Walsall (1) Wayne Routledge (1) Wilfried Zaha (1) Will Buckley (1) Wycombe Wanderers (1) Zach Clough (1) birthdays (1) the Sisco Kid (1)

Infolinks in Text Ads