Media Relations Disintegrate

In a new turn of the battle between club and media, the Post have gone live with an article today that talks about how Forest have now decided on a complete media blackout. No interviews, no post match reactions, no pre game build up interviews.

The Post in an article that is meant to be revealing though, just write it in a manner that is more than ever so bitter. They say “No post-match reaction on Radio Nottingham, no player reaction in the Post, either online on in Monday's newspaper.” But just remember that Radio Nottingham have started using Paul Taylor recently in its coverage. Relations between those two are good.

I tend to think that the club can do as it pleases. But that it should as part of its club – fan relations should at least entertain the local media’s overtures to providing staff for PR. However, they have no obligation, other than the stipulated pre and post match press conferences. They are set down in stone by the League. But for the rest, well media access is a privilege, not enshrined in stone.

However, the post write such a one sided piece on this suggesting that basically in ignoring a paper that is regularly out of touch, and has in the past been critical of Davies, suggests it’s the fans the club is letting down.

It forgets the majority of fans have access to the internet, which Forest have finally started to realise the potential of, utilising YouTube for club fan communications.

Why have the Post done this? Because for circulation they rely on Forest, whether for sales or to click links. If they aren’t getting Forest news then they aren’t selling papers to Forest fans. So they need to suggest the club is almost making an evil play.

The Post clearly points the finger at Price, who is becoming a divisive figure. That divide isn’t 50/50 though. As long as the club do well, the majority of fans don’t care, save for Vital who are on a bizarre rampage of “truth” about which no-one cares.

But why have Forest have done this? Well, you already have to see what Radio Nottingham did this week. The club have clearly decided that all media is going to be shunned. And for me it’s not a huge surprise, when you consider the generally bad press that was being chucked around in February.

I’m not excusing the club though; it is quite a petulant response. Throwing the toys out of the pram, but to be honest they hold the power here. They hold what the media wants in the interviews and access. In not providing that, it severely restricts what might or might not get out, especially if you consider if you believe Twitter just how many leaks there must be at Forest.

It could backfire though. Without those column inches being filled by articles related to players and suchlike, the Post will have to fill them somehow, and it has already started to do so by the article in question. It will be merely a first of many.

What I really dislike is the Posts angle on it though that the club are letting the fans down. I don’t agree there at all. Not in the modern era where newspapers are a dying breed. The Post has had a revamp, as many local papers have done, and all because they are struggling.

Is this a game of cat and mouse? Undoubtedly. Both know that the Post without decent Forest news won’t get revenue. Both will know the struggles of local papers. The club really would do well to keep the Post on side and use them more wisely. But their attempts to do this are fairly extreme. Their attempts to control what is in the media, well it’s slightly clandestine to be honest.

The Post will contend that this is all Forest, and can’t understand why the club would make this move. They point out “Since Davies – and Price – returned, the paper has been nothing but supportive.” Making out that they are the innocent party, but neither side is.

But remember these words the Post printed back in 2011 “But the simple fact is, Nottingham Forest had to Part Company with the outspoken Scotsman. They had no choice at all... His position had become entirely, emphatically untenable.”

That’s not supportive in the slightest, and makes no mistake Davies will remember such lines and have taken note. Now yes a different time and a different era, but would you maintain good relations with a paper that revelled in your dismissal?

To be honest both sides are in the wrong. Forest should use the media, and the Post shouldn’t take its access to the club as a right. I’m not saying what we get is a sense of propaganda to be fed, but you can understand with all the negative press coverage in the past year why they might do this. They clearly think new Media is the way forward. Hence the al-Jazeera deal. But in the mean time they need to remember traditional forms of communication are still used. And they clearly forget that now the Post are embittered towards Forest.


  1. Couldn't agree more. The NEPs sulkiness has been entirely summed up by @EricPetersen

  2. Can someone tell me about media relations? Is this a good career to embark on? Is it stressful? I heard no one respects the PR guy? How's the salary like?


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